Break through the noise

Marketers need to reach and build long-term trust with technical audiences

Marketers with deep tech and developer-stack companies know that writing in the form of blog posts, landing pages, documentation, or feature walkthroughs is important for reaching stakeholders from developers to CTOs and building trust.
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However, when they try to produce technical writing and content marketing materials themselves or with an agency partner, the result is often the opposite of trust-building, for one of the following reasons:

• The content is too high-level and doesn’t “hit the mark”.
• The content gets traffic but doesn’t result in conversions, sign-ups or sales.
• It’s difficult to prove ROI and justify a content marketing program in front of leadership.

How Wizard on Demand helps deep tech and developer-stack marketers

We address these challenges by working closely with a small number of deep tech and developer stack companies and making the effort to understand their product, audience, specific challenges, and overall strategy. We then help them by:

showing where a company stands on the content marketing front compared to the industry leaders and competitors, and what’s already working in the field;

discovering topics that technical audiences want to hear about;

creating world-class content marketing campaigns, where we take on anywhere from 0% to 100% of the work;

actively promoting content to the right audiences, rather than waiting for them to discover it.