Technical content

that drives results

We create and execute content marketing strategies that help software companies drive more traffic to their website and get more customers.

Most technical content doesn’t generate any meaningul results

Many software companies spend valuable time and resources on technical content that never drives any results. There are three main reasons why most technical content doesn’t go anywhere.

Lack of coherent strategy

Marketing teams prioritise content production and forget about strategy. Their content gets no traffic and therefore can’t generate any results.

Content that doesn’t solve readers’ problems

Many teams don’t understand what their customers’ pain points are, and so they create generic tutorials. Needless to say, this content never generates results.

Not enough alignment between content strategy and company goals

Content strategy frequently exists in a vacuum without incorporating company goals. The result is lack of meaningful results.

We create and execute strategies that drive results

We base all strategies in case studies of companies like yours that have seen significant results from content marketing.

Four pillars of effective technical content marketing

Proven by tens of client engagements

Understanding your customers’ needs

We interview your customers and understand their pain points in detail.

Measurement and improvement

We measure what works and what doesn’t and double down on things that bring early results.

Solid strategy based on proven methods

We develop a strategy that has been proven to generate results for companies like yours.

World-class execution

We create world-class technical content according to the develop strategy through our reliable content creation process.

Ready to talk?

Contact us today.

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