Google Ads Specialist

Location: Remote- Europe
Type: Part-time. Freelance. Remote. Part-time (leading to fulltime for the right candidate)

About the role

Wizard on Demand needs someone who is deep into Google Ads to help our online marketing agency. We create content (currently articles and organic social media) for companies who build tech solutions. We need you to get more eyeballs on our marketing efforts using targeted ads for our clients' highly targeted B2B audiences and move people through the marketing funnel.

We target specific technical audiences such as software engineers, product managers, and engineering executives. We focus on specific technologies for people who build technical products. This means we write about things like databases, frameworks, and developer tools.

The campaigns we build tend to focus on new sales opportunities (demos, leads) over users (signups), however sometimes we create campaigns focused on new user acquisition.

Our Google Ads work tends to focus on Google Search ads. We usually advertise for lower-volume keywords that are specific to the solutions that our clients are looking to sell. We use mostly exact match and perhaps phrase match, and follow the Single Topic Ad Group structure.

When creating ads, we focus the copywriting on the technical pain points of our clients’ prospects. We do quite a bit of ad iteration to try different angles and approaches to getting interest from the right people.

We use CTR as information, but don’t optimize it. What matters to us is a high end-to-end conversion rate. To enable a high conversion rate, we try to be as specific as possible during the copywriting phase, and match the ads to landing pages to give end users an optimal experience.

We also provide a fair bit of advice on landing page copy and design for clients, as well as monitoring lead quality and discussing directly with clients whether we are driving ICP leads.

We do not:

• work on ecommerce advertising
• advertise products and services that are not software or software-adjacent
• set-and-forget (but rather actively manage each account with lots of iteration)

Relevant ad platforms

• Google Ads 

What you’ll do

• Write compelling ad copy and collaborate with designers to create engaging creatives
• Set up and manage Google ad campaigns, ensuring correct UTMs, tracking, and landing pages
• Monitor campaign performance on a day-to-day basis, make adjustments to stay within targets for budget, reach, frequency, and other metrics
• Use tools like Microsoft Clarity or Posthog, as well as analytics platforms, to understand the quality of the users we are bringing in through advertising and their fit for the clients’ ICP
• Communicate with clients about their campaign results and provide recommendations
• Work with the design team to continually improve results for our clients

What we offer

• A supportive, remote-first environment with a highly skilled team of developers, designers, and technology marketers
• Opportunities to grow into a larger role as the team expands. We want hungry people 
• A truly great culture. We don’t just write this on our job description because it sounds like what you want to hear. As soon as you have contact with us you get treated with respect throughout the hiring process. 
• Our company culture understands remote work and how to make you a part of something - not just a lone freelancer
• Projects are well organised. We put a lot of effort into making sure you can focus on your tasks and getting job satisfaction from the work you do.
• The company has been running steadily since 2018. We value stability and we look for that from you, too. 

About you

• 2 years minimum experience going deep into Google Ads -  non-negotiable.
• Evidence of running multiple campaigns across different clients.
• A strong communicator who enjoys working with designers and clients
• A creative thinker who understands what makes an ad engaging and enjoys the challenge of continuous improvement.

A definite bonus for us

• A computer science background or technical experience (e.g., coding, databases, data science)
  We work with software developers and technical companies, so niche experience isn't essential,but this would give you an edge.
• Experience advertising technical products and services on Google Ads

How we work

• Remote-only team - based in Europe. 
• Flexible hours, but you need to be available Monday to Friday to collaborate with the team in Europe.
• Tools:  Slack, Asana, Google Docs, Microsoft Clarity, Google Analytics, Looker Studio
• We have a team of 15.. The culture is friendly and open. People tend to stay :)
• Regular clock-ins for support and monthly team meetings - the team element is important to us

‍
If you have a mix of technical expertise, creativity, and analytical thinking, this is a great opportunity to grow in the digital advertising space.

The hiring process

We try to turn applications around fast and we respect people who want to do the same. If you’re the right person for the job, we’re ready to hire you for an immediate start.

As part of the process, you will be required to demonstrate clearly that you can analyse and find positives and negatives in existing campaigns. This job is definitely not entry level, so if you don’t already have two years of experience and a hungry attitude towards Google Ads, then it’s probably better that you don’t apply.
We love hunger and drive, but we need someone who is going to push this forward from day one.

What we value in your application

• A Linkedin Profile is preferred, but not essential
• Google docs links to your information (no PDFs please)
• As much clear detail as possible that relates directly to the details in this job description
• Any online evidence of your achievements  (eg blogging about your experiences)

How to apply:

First take a look at our website to get a feel for our company and culture.

Read these two blogs from our current team members. This explains enough about how we work, even though it doesn’t cover ads work specifically:

https://www.wizardondemand.com/post/technical-content-writer-story-sarah-barber
https://www.wizardondemand.com/post/if-you-build-it-they-will-not-come

Then, fill out the form below with your details. Thanks!

We also have an open position for a paid social ads specialist, if that’s more your area of expertise.

Thanks!